According to various senior UB Group officials, the strategy of 14 power brands' focus is expected to be rolled out soon.
A summary of sports events and persons who made news on Friday
Newly appointed Pakistan Cricket Board chairman Shahryar Khan wants cricketing "powerhouse" India to encourage "democracy" in the functioning of the ICC after being forced to let BCCI have the control of the governing body along with England and Australia.
The BJP registered a victory in the Rajouri Garden assembly bypoll, handing a humiliating defeat to the ruling Aam Aadmi Party, which finished a distant third and even lost its deposit.
Usain Bolt once again produced his best when it mattered most to retain his 100 metres world title and reassert his status as the number one sprinter on the planet at a rocking Bird's Nest Stadium on Sunday night.
One of the accused in December 16 gang-rape and murder trial today claimed before a special court in New Delhi that the witness did not turn up on his behalf as he is "afraid" and was "tortured" by Delhi Police officials.
India have won the Asia Cup six times, Sri Lanka five, and Pakistan have won it just twice. As the 14th edition of Asia's own trophy gets underway on Saturday, Rajneesh Gupta presents the numbers on the 13 editions so far.
West Ham bade farewell to the Boleyn Ground after 112 years with a pulsating 3-2 victory over Manchester United to leave the visitors' top-four hopes in tatters on Tuesday.
Shah said the Opposition's 'irresponsible' conduct caused a loss of over Rs 333 crore of public money and the ruling National Democratic Alliance MPs' decision to forgo their salaries was a 'call of conscience'.
'At a time when sports leagues are often smothered by the allure of spurious glamour, it is easy to forget what makes them so exciting in the first place: The sport itself.' 'At its core, the PKL has a fast-paced, engaging sport working for it.' 'Simply put, kabaddi, with its end-to-end action and oscillating fortunes, is almost never dull to watch,' says Dhruv Munjal.
News of all that's transpired on and off the football field
Ahead of the eighth edition of the Indian Premier League here's a look at some records from the inaugural edition in 2008 still standing.
Clusters of policemen and television journalists alertly anticipated the arrival of Mumbai's joint commissioner of police, who, it was confirmed by most people I asked, does not visit court often. No one could remember when they had last heard of Deven Bharti appearing as a witness in a murder trial.
Keaton Jennings impressed on his debut for England with a century but off-spinner Ravichandran Ashwin brought India back with a late three-wicket burst on the opening day of the fourth cricket Test in Mumbai on Thursday. - Scorecard England were going strong by taking tea at 196 for two but India reduced the visitors to 288 for five at stumps as Ashwin removed Moeen Ali (50) and Jennings (112) in space of three balls and later got rid of Jonny Bairstow (14). Ben Stokes (25) and Jos Buttler (18) were the unbeaten batsmen at close after an unfinished stand of 39 on a track that would be difficult to negotiate with passage of time.
South Korea squandered a chance to book their spot at next year's World Cup finals on Thursday after a 0-0 draw with 10-man Iran left their qualification hopes precariously balanced.
IMAGES from Day 3 of the US Open in New York on Wednesday.
Maintaining that it's not the end of the road for seniors like Zaheer Khan, Board of Control for Cricket in India secretary Sanjay Patel said India's Test squad for the upcoming series against West Indies was selected keeping in mind the busy international schedule next year.
Narendra Modi's engagement at the upcoming BRICS Summit in Brazil will be keenly watched as the prime minister will interact with some of the world's most powerful leaders. The summit to be held in Fortaleza will also see the launch of the significant BRICS bank whose idea was mooted by India. Rediff.com's Sheela Bhatt gives a lowdown on Modi's first major international rendezvous.
Everton have been handed the dubious distinction of being the 'dirtiest' Premier League team after a study on the all-time cards and fouls by www.dirtyteams.co.uk.
Kane Williamson and Ross Taylor scored centuries as New Zealand completed their World Cup preparations with a crushing 119-run win over Pakistan in Napier on Tuesday. It was their eighth win in their last 10 completed matches.
'The first time that China alleged the Dalai Lama was 'anti-national' and 'unpatriotic' was after he affirmed that Arunachal Pradesh and Tawang are part of India,' points out former RA&W official Jayadeva Ranade.
A splendid six-wicket effort from premier strike bowler Ravichandran Ashwin saw India maintain their stranglehold on New Zealand and remain firmly on course for a 3-0 series whitewash at the end of third day's play in the final Test match in Indore.
A summary of sports events and persons who made news on Thursday.
Alize Cornet fought tooth and nail but the local favourite's French Open run came to an end when she was knocked out 6-2, 7-6(9) in the fourth round by Ukrainian 19th seed Elina Svitolina on Sunday.
Rajneesh Gupta brings you the drama and the magic behind all the 12 IPL finals so far.
The soul of India resides in pluralism and tolerance. This plurality of our society has come through assimilation of ideas over centuries. Secularism and inclusion are a matter of faith for us. It is our composite culture which makes us into one nation.
Sadly, the Lodha panel verdict on the IPL spot-fixing scandal of 2013 can't guarantee such incidents won't happen in the future, says Bikash Mohapatra/Rediff.com.
With momentum on their side, Dhoni and Co need to justify the favorites' tag and go the distance.
Indian spinners were taken to the cleaners by the English batsmen as the visitors posted a mammoth 537 on the second day of the opening cricket Test in Rajkot on Thursday. - Scorecard India made a cautious start reaching 63 for no loss with openers Murali Vijay (25 not out) and Gautam Gambhir (28 not out) at the crease. England's first innings total was their third-highest ever in this country, showing their batsmen were in total control against Indian spinners especially Ravichandran Ashwin, who conceded 167 runs in 46 overs taking only two wickets.
Punjab rode on a solid batting display to post a massive 560 for 6 declared before reducing Odisha to 110 for 2 in their second innings on Day 3, in their Group A Ranji Trophy match in Mohali on Tuesday.
Ester Ledecka became the first person in Winter Olympics history to capture gold medals in unrelated events after the Czech won the snowboard parallel giant slalom on Saturday to go with her stunning Alpine skiing super-G gold.
The party alleged that the governor's actions have created a 'constitutional crisis' and constitutional tenets of propriety are being 'wantonly disregarded'.
News of all that's transpired on and off the football field
It has already tasted success with the moon mission and Mangalyaan. Is man in space the next frontier for ISRO?
Holder Serena Williams survived her toughest challenge yet at this year's French Open as she battled into the fourth round with a 6-4, 7-6(10) win over Frenchwoman Kristina Mladenovic in a rain-disrupted match on Saturday.
Rafa Nadal got his usual confidence boost from Nicolas Almagro at Roland Garros, reaching the third round with a 6-4, 6-3, 6-1 victory -- his fourth without dropping a set against his Spanish compatriot on the Paris clay.
Joe Root blasted a 44-ball 83 to help England pull off a record run chase in a thrilling last-over finish against South Africa in the ICC World T20 Super 10 Group 1 match at the Wankhede stadium in Mumbai, on Friday.
Konta first British woman in US Open last 16 since 1991
IMAGES from matches played on Day 7 of the French Open at the Roland Garros in Paris on Saturday
World No 1 Serena Williams kept her Wimbledon title defence on track on Sunday, downing Germany's Annika Beck 6-3, 6-0 with a crushing display of power and booming serves.